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The Permanent Makeup Collective is the brainchild of Jade Jefford and Gemma Henderson, two experienced well-known artists in their field who want to make a difference to the way beginner training is taught in PMU (Permanent Make up).

Ask Yourself...

Would you like to be your own boss, work flexible hours and be in control of your own earnings?

Would you like to retrain in an exciting and lucrative career?

Are you artistic, passionate and keen to learn a new skill?

Then read on...
This could be the opportunity you’ve been waiting for

We wish to give you as much information as possible regarding our courses, The Permanent Makeup world and the opportunity of an exciting new career.

Permanent Makeup is a procedure that has grown in popularity over the last 5 years especially with Brows, Lips and Eyeliner being the main focus.

With the skills you learn on our courses, your career could progress down many different avenues. Our beginners brow course delivers skills to be able to complete beautiful Ombrè Powder Brows and Natural Hairstroke Brows. You can focus on this solely or take up additional Masterclasses for lash enhancements, shaded winged eyeliner, lip blush or one of Jade or Gemma’s unique brow courses. Your career could take you into the medical field, completing Areola restorations for Cancer patients, cleft lip restorations, scalp micropigmentation and scar camouflage. The possibilities are endless and options for your career are open.

Both Jade and Gemma trained with Nouveau Contour back in 2015 and have gone onto complete several additional courses with industry leaders. They have developed their own unique styles and perform these treatments in their very busy clinics located in Devon and Essex.

About Jade

Jade started her career in November 2015 with extensive training at Nouveau Contour (Now Kb Pro). Since qualifying in Brows, lips and lash enhancements, she has gone on to train with industry leaders not only in the UK but in Europe. She has completed an extra 9 courses in Permanent Makeup from Shaded eyeliners, Ombrè Brows and Sheer and HD Lip blush.

She runs Jade Jefford Permanent Cosmetics Ltd in Leigh on Sea, Essex and has a very wide-reaching client base in her busy clinic. Jade also trains qualified PMU artists for 1-2-1 eyebrow training days.

Jade says... “I have always had an artistic eye as a child and this shows in my work. I absolutely love my job and the joy it gives my clients. I have set up a Facebook and WhatsApp group to help new starters into PMU and it gives me a lot of joy helping people, so the natural progression for me was to train beginners and use all the skills and knowledge I have picked up over the years to devise a course with my good friend Gemma.”

Jade Jefford

“Listening to beginners, it became apparent that lots of new students had inconsistencies in their courses. Being the perfectionists we are, is where The Permanent Makeup Collective idea was born.”

About Gemma

Gemma is a well known Semi-permanent makeup Artist with a thriving business based in Devon.

Gemma has over 4 years of experience, starting her career in 2016 with Nouveau Contour. She has continued to learn and grow taking regular masterclasses with some of the best Artists.

Eyebrows are her passion, especially the hairstroke style. She has Trademarked her “pixelated stroke” technique and created a successful webinar showcasing both this and the most popular crisp technique.

In 2020 she launched “PMU PLAY”, a rental business for permanent makeup machines.

Her love and knowledge for machines is amazing.

Gemma has grown a great reputation, not only with her clients but within the industry.
Her bubbly personality ensures her clients are put as ease instantly.

In 2018 Gemma started training beginners in 1-2-1 situations. This has lead her on naturally to start her journey doing beginners courses  with Jade.

Gemma Henderson.jpeg

The duo’s personalities and desire to get the best out of their students is the perfect combination for an amazing academy.

Course Content

The course will offer several in depth modules. Before you enrol, we would like to offer students a shadowing experience whereby you can come to observe a treatment with Jade or Gemma at each of their clinics and have the opportunity to ask any questions.

When you have decided that the course is for you, access will be given to our online learning platform with around 30hrs pre study so you will hit the ground running when your 4 practical days come around. Our beginner course consists of 4 practical days at either our Devon or Essex academy and we will be teaching you Classic Hairstrokes and Classic Ombrè Powder Brows. You will then go back to your clinics and complete 6 Hairstroke Brows and 6 Ombrè powder brows and send us your before, after, healed and topped up work. We will then advise if you are ready for assessment or give more constructive feedback and recommendations. Once we are both happy with the standard of work you are producing, you will attend for 1 day to complete your assessment with us shadowing you performing a treatment. Our course also consists of a manual bible.

What's included in the course

  • Online learning modules with tests to complete before you arrive for the course

  • Full kit and machine

  • Explaining machines and a chance to try different handpieces

  • 4 practical models (fully observed by us)

  • Brow design

  • Hairstroke patterns

  • Stretchniques

  • 1 additional shadow day post course completion

  • Salon hygiene

  • Health and safety

  • Basic skin anatomy

  • Bloodborne pathogens

  • Needle theory

  • Colour theory

  • Contraindications

  • Anaesthetics

  • How to start a PMU business

  • Insurance, licensing, waste collection info

  • Photography workshop

  • Business and social media advice

  • Access to our ongoing support programme via WhatsApp and Facebook

We want you to succeed

We will hold your hand throughout the whole process and be available to you when completing your case studies.

What you can earn



New treatments a week

@ £300

per treatment



weekly turnover



monthly turnover



annual turnover


New treatments a week

@ £300

per treatment



weekly turnover



monthly turnover



annual turnover


New treatments a week

@ £300

per treatment



weekly turnover



monthly turnover



annual turnover

This doesn't include yearly top-ups or any other added treatments - just new treatments!

Price and kit inclusions

The course is priced at £4,995 + VAT which includes:

  • Power supply

  • Handpiece

  • Box of needles

  • Gloves

  • Masks

  • China marker drawing pencils

  • Sharpener/craft knife

  • String

  • Measuring callipers

  • Full set of Pigments

  • Aprons

  • Hairnets

  • Trays

  • Pigment pots

  • Machine & handpiece barrier film

  • Barrier Roll

  • Colour theory wheel

  • Latex and practise head

  • Patch test equipment and instructions

  • Medical health forms

  • Client consent forms

  • Aftercare information


The Permanent Makeup Collective is run over two boutique academies located in the South East and South West of England. Firstly, located in Torbay, Devon. Known as the English Riviera. Secondly in sunny Leigh on sea, Essex which is 50 minutes from London Fenchurch Street and 10 minutes from Southend Airport.

Deposit and terms and conditions:

We want to take happy money only. By this we mean we want students who are fully
invested in building a successful PMU career. We ask that you give 100% at all times and be passionate, inquisitive, artistic and driven to be the best you can be. If you can be this for us, we give our all to you, and more. The course cost can be paid in instalments. A £1000 deposit is required on selecting your location and dates. No course information will be provided until the full balance is paid.

This career can buy you your dreams.

We can give you the tools and stepping stones to get there.